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Image generation · A-tier

Recraft

Image model aimed at vector, icons, and brand kits, not just photoreal scenes.

Open RecraftBest AI image generators

Best for

Icons, vector illustrations, and on-brand marketing images.

What it is

Recraft generates raster and vector images with controls for brand color and style, which makes it more useful for icons and marketing systems than a general art model. Designers use it when the output has to sit in a brand kit.

vectorbrandiconsImage generation

Score breakdown

  • Capability 40%84
  • Ease 25%82
  • Value 20%76
  • Momentum 15%74

Pricing

Freemium

Starting price: check site

A free tier and paid plans for more generations and commercial rights. Confirm the license on the plan you buy.

Dates

Released 2023 (year precision).

Added to StackPick 14 Oct 2026.

Alternatives

A-tier · 83

Ideogram

Posters, thumbnails, and mock logos where the words in the image must be legible.

B-tier · 79

Adobe Firefly

Commercial images that need to round-trip into Photoshop or Express.

A-tier · 85

Flux

Product and UI images where the prompt has to be followed, via API or a host.

Questions

What is Recraft best for?

Icons, vector illustrations, and on-brand marketing images.

How much does Recraft cost?

Freemium. Starting price: check site. A free tier and paid plans for more generations and commercial rights. Confirm the license on the plan you buy.

What are alternatives to Recraft?

Ideogram, Adobe Firefly, Flux are the alternatives we file next to it. Open a comparison when one exists.